Freakin Genius, a new luxury brand created by beauty mogul Kyara Mascolo - the branding mastermind behind the iconic and often imitated salon haircare line Bed Head.  Kyara assembled a team of "creative geniuses" and gave them a task to formulate the most amazing, luxurious formulas using only the worlds most advanced ingredients. Rigorous testing, TLC and determination by Kyara and the team has resulted in the best products available on the market today!! Products that are fun, make you look sexy and feel that's Freakin' Genius!! Introducing “The Best Body Lotion in the World”, available now at Toni & Guy Salons, academies and select retailers.